QA launches brand refresh drive

Qatar Airways (QA) has launched an inspiring new brand refresh campaign inviting people to ‘Let’s Fly’ as the world reopens and travellers once again take to the skies in search of new experiences and memories.
With trips postponed, family occasions missed and friends disconnected over the last two years, the new campaign encourages people to start an exceptional journey of discovery from the moment they step on board a Qatar Airways aircraft.
With creative agency partner McCann London, this is the largest brand collaboration the airline has seen in seven years. Embracing the iconic Qatar Airways colour, a burgundy carpet inspires travellers to journey to the locations of their dreams, while a new specially created song, also titled ‘Let’s Fly,’ invites them to let the airline ‘take you somewhere new’ to experience ‘burgundy sunset sky’, again leveraging on the distinctive brand colour of the airline. (TNN)