Optimized Holding launches first branch of ‘Topaz Car Care’ in Qatar

In a major boost to Qatar’s automobile sector, Al Faisal Holding Chairman Sheikh Faisal bin Qassim Al Thani inaugurated the first branch of ‘Topaz Car Care’ in Qatar.
The first Topaz branch in the country was opened after Optimized Holding, one of the most established and diversified companies in Qatar, acquired the franchise rights from Topaz London.
Situated at the ground floor of City Centre Doha, the branch will provide high-quality care services for luxury and classic cars, including paint protection and ceramic coatings, using either Topaz London products or products approved by it and preserving the car’s value, shape, and performance.
Speaking on the occasion, Optimized Holding Chairman Sheikh Mohammed bin Faisal bin Qassim Al Thani said, “It is indeed a pleasure to open the first branch of ‘Topaz’ in Qatar, in cooperation with a market-leading company such as ‘Topaz’, which is an added value to the local market, due to the unique services it provides in this field.
“Our choice of partnership with ‘Topaz London’ comes in line with our well-thought to attract outstanding expertise and provide high-quality innovative solutions to the market and working with an experienced team in order to maintain the highest levels of quality and customer satisfaction. We are looking forward to further expansion and diversification of our investment portfolio and to meet the increasing market requirements.”
Optimized Holding Group General Manager Reda Salem said, “At Optimized, we always seek strategic opportunities that contribute to achieving growth and supporting the company’s future expansion of its operations. One of the most important strategies of our company is to provide innovative solutions to the market in the various fields in which we work, and to enter untapped market segments, with the aim of meeting the increasing market demand for high-quality advanced products and services, which is beneficial to the company’s operations.”
Topaz London Co-Founder Nabil Naamo said, “The Qatari market is one of the most important and attractive markets in which we are looking to have a presence and providing high-quality services that contribute to maintaining the cars’ value. We have already developed a strong client base through our London branch, and we now aim to assist these clients further through providing our services in Qatar as well. We are proud to work with a leading company like Optimized Holding with its excellent reputation, extensive knowledge of the local market, and commitment to providing high-quality products and services.”
Talking to Qatar Tribune on the sidelines of the event, Sheikh Mohammed said, “Qatar is one of the most important markets for cars in general, especially high-end luxury cars in the region. Today we can see that the best in the business for detailing, protecting and preserving such luxurious cars are available in Qatar. Earlier many clients used to take their cars outside of Qatar to do such a job. Today, we have them here in Doha. We have a full team of highly qualified professionals to work on cars. We are very confident that we will provide the best of services to our clients.”
Providing details about the services provided by the Topaz branch in Doha, Salem said, “To begin with, we started the first phase with two types of services like four levels of detailing and paint protection film (PPF) with self-healing properties that is applied to the car bodywork to protect it from scratches and small dents.”
In the next phase, Salem said, “We will be opening a big workshop in the industrial area for paint change, colour and more detailing. Once the industrial are unit is open, we will provide the entire range of services associated with Topaz brand.”
“There is a huge response for our services in the market as the quality we have no one can compete with us in this market. We are expecting a lot of business in Qatar’s growing market,” he said.