Al Meera launches sale of products licenced by FIFA

Al Meera Consumer Goods Company, Qatar’s leading national retailer, has launched FIFA World Cup Qatar 2022 official licenced products across its branches, with the aim of giving customers easy access to current year’s in-demand products.
FIFA World Cup Qatar 2022 official licenced products range, which is now only available at Al Meera, will be composed of apparel, fashion accessories, non-professional footballs, homeware, gift & novelties, stationery and back to school items manufactured by Qatar based FIFA licensees, The Blue Group and Q-Live.
Products will be available for purchase from dedicated kiosks and shelves featuring the look & feel of the Tournament which will be played between November 21 and December 18, 2022.
Al Meera, via most of its branches, will be the first retailer in Qatar to make available FIFA World Cup 2022™ Official Licensed Products ensuring the availability of the merchandise at locations in most communities around the country.
Commenting on the launch of the FIFA World Cup Qatar 2022 official licenced products, Al Meera CEO Yousef Ali Al Obaidan said, “We are extremely pleased to announce that our customers can now find official licenced products for the FIFA World Cup 2022 at their nearest Al Meera store. As a national retailer, we are very happy to take part in this big national event and will continue to introduce new products for our valued customers. At less than a year away from the tournament, we know our customers are really excited and what better way to keep up the enthusiasm than by bringing a taste of FIFA to their neighbourhood Al Meera branch.”
In a statement, FIFA said, “We are delighted at the launch of FIFA World Cup 2022 official licenced products at Al Meera stores across Qatar. With FIFA being such a big part of people’s lives and the culture, what better way to make FIFA World Cup 2022 licenced products accessible to residents and visitors than through the national retailer that enjoys a wide footprint in the country.”